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30-day content planner for small businesses

A ready-to-fill 30-day content plan for Instagram, Facebook, TikTok and LinkedIn, balanced across four content pillars so you are never stuck for an idea.

Daniel Faulkner Updated 2 min read
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Planning a month of posts in one sitting is one of the biggest time savers there is. This free content planner gives you thirty days already balanced across four content pillars, so all that is left is the writing.

What is inside

  • Thirty days, each with a content pillar and a suggested format

  • Columns for your hook, your call to action and where each post is up to

  • A few example hooks to get you going

  • Works in Google Sheets, Excel and Numbers

The four content pillars

Every post in the planner belongs to one of four pillars. Rotating them means your feed teaches, builds trust, shows the person behind the business and sells, without ever feeling like an advert.

Pillar

What it does

Example

Teach

Shows you know your stuff

3 mistakes people make when choosing a wedding florist

Prove

Builds trust

A before and after, a client result, a review

Personal

Makes you likeable

Why you started, a day behind the scenes

Sell

Turns attention into enquiries

Your offer, a booking deadline, a question about price

Get the planner

It is free. Tell us where to send the occasional useful thing and the download opens straight away.

Inside: 2 more sections and 1 download.

No spam. The occasional useful thing, and you can unsubscribe any time.

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